BBA

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

 

Duration: 3 years (6 Semesters)

Eligibility: 10 + 2 in any stream

No of seats: 60

 

Course Rationale

Business administration is to organize people and resources in an efficient manner so as to achieve common goals and objectives of a company. The principles of business administration are of use in an individually run business entity as well as a Fortune 500 company. It has many specialized fields like marketing, human resource management & Finance. Graduation in business administration gives early start to a rewarding management career.

 

CAREER OPPORTUNITIES

The course provides the aspiring students knowhow about the competitive business environment, which in turn enables the students to work in both public and private sector.

Designations	Sectors
Sales Executive	·                 Retail ·                 Banking & Insurance ·                 Hospitality ·                 Aviation ·                 FMCG ·                 Manufacturing ·                 BPO ·                 Consultancy
Marketing Executive
Office Assistant
Project Assistant
Junior Officer
Sales Representative
Research Assistant
Entrepreneur

 

Course Content of BBA

 

 

Semester I		Semester II
BBA 101-18	Principles & Practices  of Management	BBA201-18	Business Statistics
BBA 102-18	Basic Accounting	BBA202-18	Business Environment
BBAGE101-18	Managerial Economics I	BBAGE201-18	Managerial Economics II
BTHU103/18	English	EVS102-18	Environmental Studies
BTHU104/18	English Practical/Laboratory	BMPD202-18	Mentoring & Professional Development
HVPE101-18	Human Values, De-addiction and Traffic Rules
HVPE102-18	Human Values, De-addiction and Traffic Rules(Lab/Seminar)
BMPD102-18	Mentoring & Professional Development
Semester III		Semester IV
BBA301-18	Organizational Behaviour	BBA401-18	Business Research Methods
BBA 302-18	Marketing Management	BBA 402-18	Human Resource Management
BBA 303-18	Cost and Management Accounting	BBA 403-18	Financial Management
BBAGE 301-18	Production and Operation Management	BBAGE 401-18	Entrepreneurship Development
BBASEC301-18	IT tools for Business	BBASEC 401-18	Business Ethics and Corporate Social Responsibility
BMPD302-18	Mentoring and Professional Development	BMPD402-18	Mentoring and Professional Development
Semester V		Semester VI
BBA501-18	Operation Research	BBA601-18	Strategy Management
BBA502-18	Mercantile Law	BBA602-18	Company Law
	Elective-I		Elective-III
	Elective-II		Elective-IV
BMPD502-18	Mentoring and Professional Development	BMPD602-18	Mentoring and Professional Development

 

Semester V (Specialization)

Any of the following groups each having two papers in Semester V can be chosen as specialization by the students.

 

1. Marketing

BBA 511-18   Consumer Behaviour

BBA 512-18   Advertising and Sales Management

 

2. Finance

 

BBA 521-18   Corporate Accounting

BBA 522-18    Financial Market & Services

 

3. Human Resource Management

BBA 531-18     Industrial Relations & Labour Law

BBA 532-18    Organization Change & Development

 

Semester VI (Specialization)

 

Any of the following groups each having two papers in Semester VI can be chosen as specialization by the students.

 

1. Marketing

BBA 611-18   Services Marketing

BBA 612-18   Retailing & Logistics Management

 

2. Finance

 

BBA 621-18   Personal Finance Planning

BBA 622-18    Direct & Indirect Tax Laws

 

3. Human Resource Management

BBA 631-18     Training & Development

BBA 632-18    Cross Cultural Human Resource Management