To increase the business intellect of the management students, KCL-IMT organized a guest lecture for its MBA, BBA and B. Com (P) students by Dr. Gurcharan Singh, Professor, School of Management Studies, Punjabi University, Patiala. Dr. Gurcharan Singh is an experienced management academician, his lecture served as a true repository of knowledge and thrusted upon the strategic decisions being followed by various companies at their corporate and business level to achieve sustainable growth and capability. He initiated the lecture by emphasizing that the key for a successful business is to focus on its customers and aligning the product or service according to their needs. Further, he made the lecture interesting by discussing the methodology of strategies such as growth, stability and retrenchment being followed by companies in general.
The complete lecture kept the students engrossed as Dr. Gurcharan Singh explained the strategies being implemented by various companies in sectors such as Retail, FMCG, Telecom, IT-Software, etc. He stressed that the companies should identify their core competency and should continuously work to enhance their process based skill-set, so that competitive advantage can be attained in the long term. In all, the guest lecture was thoroughly an absorbing one that was well appreciated by all the students.
Dr. S. K. Sood (Director, KCL-IMT) stated that lectures like these, provide a base to the students to enrich their knowledge and learning of the corporate environment. The other dignitaries present were Prof. G. K. Jain (Vice-Principal), Prof. Ramandeep Singh Deol (HOD – Management), Dr. Inderpal Singh (Associate Professor), Dr. Sukhmani Waraich, Mr. Parveen Singh Kalsi, Mr. Navjit Singh, Mr. A. S. Rai and Mr. Sonu Dua.
