MBA – Khalsa College Lyallpur Institute of Management & Technology

MASTER OF BUSINESS ADMINISTRATION (MBA)

Affiliated to IKG PTU, Jalandhar & Approved by AICTE

Duration: 2 years (4 Semesters)

Eligibility: Graduation in any stream

No. of Seats: 120

Course Rationale

MBA is an intensive 24 months’ journey that opens up students’ mind by bringing them out of comfort zone and completely extending their capabilities. It introduces students to a new range of skills and tools, which is necessary to manage all kind of business activities. The students by the end of this programme are ready to take all type of challenges of the new competitive world.

CAREER OPPORTUNITIES

The scope for a MBA graduate is unparalleled in every sector.

Designations	Sectors
Business Manager	· Retail · Banking & Insurance · Hospitality · Aviation · FMCG · Manufacturing · Retail · PR and Advertising Agency · Consultancy etc.
Project Manager
Management Trainee
Portfolio Manager
Relationship Manager
Business development Manager
Research Analyst
Entrepreneur

Course Content of MBA

Semester I		Semester II
MBA 101-18	Foundations of Management	MBA 201-18	Business Analytics for Decision Making
MBA 102-18	Managerial Economics	MBA 202-18	Legal Environment for Business
MBA 103-18	Quantitative Techniques	MBA 203-18	Marketing Management
MBA 104-18	Accounting for Management & Reporting	MBA 204-18	Human Resource Management
MBA 105-18	Business Environment & Indian Economy	MBA 205-18	Productions & Operations Management
MBA 106-18	Business Ethics & CSR	MBA 206-18	Corporate Finance & Indian Financial System
MBA 107-18	Business Communication for Managerial Effectiveness	MBA 207-18	Entrepreneurship and Project Management
		MBAGE 201-18	Computer Applications for Business
Semester III		Semester IV
MBA 301-18	Organizational Behaviour & Design	MBA 401-18	Corporate Strategy
MBA 302-18	Marketing Research	Specialization X	Elective – III
Specialization X	Elective-I	Specialization X	Elective – IV
Specialization X	Elective –II	Specialization Y	Elective – V
Specialization Y	Elective –I	Specialization Y	Elective – VI
Specialization Y	Elective –II	MBA 402-18	Viva-Voce for Project/Dissertation
HVPE101-18	Human Values, De-addiction and Traffic Rules	MBA 403-18	Workshop on Indian Ethos
HVPE102-18	Human Values, De-addiction and Traffic Rules (Lab/Seminar)
MBA 303-18	Seminar on Summer Training Report
MBA 304-18	Comprehensive Viva-Voce

MBA- Specialization Course Content

Semester III (Specialization)

Students will opt any two of the following groups. (Dual Specialization).

Group A (Marketing)

MBA 921-18 Consumer Behaviour

MBA 922-18 Services Marketing

Group B (Finance)

MBA 911-18 Investment Analysis and Portfolio Management

MBA 912-18 Management of Financial System

Group C (Human Resource Management)

MBA 931-18 Organizational Change and Development

MBA 932-18 Employee Relations

Group D (Operations Management)

MBA 941-18 Data Mining for Business Decision

MBA 942-18 E Commerce and Digital Markets

Group E (Management Information System)

MBA 951-18 Operation Strategy

MBA 952-18 Operation Research Applications

Group F (Business Analytics)

MBA 961-18 Market Analytics

MBA 962-18 Data Sciences Using R

Semester IV (Specialization)

Two papers each of the two specialization groups (as chosen in the 3rd Semester) will also be studied as electives in the 4th semester. Thus the student must study a total of 04 papers of each of the Dual specialization (in MBA in 3rd and 4rth Semester)

Group A (Marketing)

MBA 923-18 Integrated Marketing Communication and Brand Management

MBA 924-18 Retail and Sales Management

MBA 925-18 International and Social Media Marketing

MBA 926-18 Bottom of Pyramid and B2B Marketing

Group B (Finance)

MBA 913-18 Behavioral Finance

MBA 914-18 Mergers, Acquisition and Corporate Restructuring

MBA 915-18 International Finance and Financial Derivatives

MBA 916-18 Personal Financial Planning & Taxation

Group C (Human Resource Management)

MBA 933-18 International Human Resource Management